Software company Forequest Italia has developed an innovative MadTech platform powered by a disruptive and proprietary AdTech format and an engaging AR environment. Forequest is on a mission to design technology that changes how we do things. Our first product is engineered to help brands transform their audience experience and perception. By standing at the intersection of technology and cognitive science, we create a unique and scalable user-centric solution in the fast-growing mobile marketing market. As the world is increasingly digitised, AI fuels the mobile ad-tech industry and changes how brands connect with their audience. Our objective is to help brands create more meaningful interactions with their audiences through a data model that respects user privacy and boosts engagement. By blending the art of machine learning with the science of psychology, we support strategy and achieve results across a conversion-boosting mobile advertising platform/app: a free-to-play augmented reality “loyalty program” where users and brands interact and unlock value for all stakeholders. The solution combines E-commerce and Digital Marketing Services. It is a work tool that, in addition to creating and managing e-commerce sites, allows you to structure and distribute Marketing Campaigns to promote customer activities. The core innovation of our current project is a powerful user-centric overlay AdTech format designed to offer a 600% increase in user engagement and turn implicit user behaviours into explicit and measurable data that our ML-driven data model can use to cluster further and retarget machine-to-human messaging. Two international patents (one granted, one pending) cover the above innovation. Furthermore, our roadmap includes the creation of a disruptive big data-management module that has the potential to shift the current user-data paradigm and eradicate privacy issues radically. Our company has powerful R&D know-how in ML, AI, data models and geolocation.